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Blog, Fashion February, St. Croix, USVI

St. Croix is full of talented artists, designers, jewelers, and craftspeople. While many annual events are designed to showcase local artisans, those in the fashion industry tend to be overlooked…but, that’s about to change! The local fashion community is collaborating to begin an annual event they call “Fashion February”. Fashion February will promote local fashion businesses while highlighting the services offered by their non-profit partner, the Women’s Coalition of St. Croix. The main event will the Crucian Fashion Fest show, which will bring all of the participants together to showcase just how much fashion talent St. Croix has to offer.

Fashion February, Island Contessa, St. Croix, USVI

Fashions by Island Contessa, photographed at the Frederiksted Pier

Like the Taste of St. Croix event does for the culinary community, Fashion February will spotlight the businesses that lead the ever-growing fashion industry here on St. Croix. According to Lori Hirons, designer and owner of Island Contessa, and the organizer of the event: “The idea is to celebrate members of the fashion community on St. Croix – designers, boutiques, everyone that works to promote the industry on our amazing rock.” What started out last year as a small fashion show in a restaurant courtyard with only two participating businesses, has blossomed into a much larger event this year, and the hope is that the event will continue to grow steadily each year.

Fashion February Collage, St. Croix, USVI

Hairstyle by The Boardwalk Parlour with earrings by Joyia Jewelry  |  Molly’s Boutique |  Crucian Gold jewelry

This year’s Fashion February will culminate on on Sunday, February 26th, when eleven of the island’s designers, boutique owners, stylists, and jewelers will come together for the inaugural Crucian Fashion Fest. This fashion show will be held in the beautiful open-air lobby of the newly renovated Caravelle Hotel & Casino, where 8-10 models will showcase clothing, accessories, and stylings from the participating businesses. The models will be representatives from the Women’s Coalition of St. Croix, and 100% of the ticket sales for this event will be donated to the Women’s Coalition. Tickets for this event are available for purchase at the participating stores, as well as at the Women’s Coalition office. Those businesses participating in this year’s event are: Adorn, Crucian Gold, Cueros, Envii Boutique, Hotheads, ib designs, Island Contessa, Joyia Jewelry, Molly’s, The Boardwalk Parlour and Susan Mango. Two tiers of tickets are available: $10 will get you a General Admission ticket to the show; or, $35 will get you a VIP ticket which includes a reserved seat, a glass of champagne, and a swag bag. VIP seating is limited, so get your tickets today!

Caravelle Hotel & Casino Lobby, St. Croix, USVI

Lobby of the newly renovated Caravelle Hotel & Casino, setting for Crucian Fashion Fest show

The hope of the island’s fashion community is that Fashion February will eventually become a series of events similar to New York Fashion Week, attended not only by the local community, but also by off-island visitors, buyers, media, and fashionistas from around the world. St. Croix may be a small island, but we have a lot of fashion talent to share with the Caribbean and the world. Don’t miss your chance to get in on the ground floor and enjoy Fashion February’s Crucian Fashion Fest while it is still an intimate, community event.  

Jennie Ogden, Editor



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