The Buccaneer has been an iconic resort on St. Croix for decades. Originally opened as an eleven-room inn by the Armstrong family in 1947, The Buccaneer has become one of the Caribbean’s landmark resorts. Now, Elizabeth Armstrong, third-generation owner, has announced that The Buccaneer has partnered with Wyndham Hotels & Resorts to brand the 74-year-old resort for the first time in its history.
Many know The Buccaneer for its luxurious accommodations, picturesque beaches, fine dining and lush golf course, but the resort property is rich in history as well. The Buccaneer’s property dates back to the 1650s when the first building was constructed by a Knight of Malta and was later home to Danish Governor von Prock in the 1700s. The Armstrong family purchased the 340-acre estate in 1922 as a cattle ranch before converting it to an inn in 1947. Three-quarters of a century later, The Buccaneer is still owned and operated by the Armstrong family but is in the process of ‘soft branding’ as a Trademark Collection by Wyndham property.
The Buccaneer sounds perfect for the Wyndham collection which is described as follows: ‘Trademark Collection hotels around the world boast three common attributes: character, charm, and individuality. The Trademark Collection is geared to owners passionate about upholding their hotels’ independent spirit and designed for everyday travelers seeking distinctive, attainable accommodations in sought-after destinations.’
So, what does becoming part of Wyndham’s Trademark Collection mean for The Buccaneer? According to Elizabeth Armstrong, the current ownership, management, and staff will remain in place, but they will gain access to the 86 million Wyndham Rewards members via the brand’s reservations system.
‘We are very excited about the opportunities for growth with the increased reach and brand assurance to new markets. The quality of The Trademark Collection by Wyndham affiliates is impressive, and the soft-brand option is a perfect fit for both the present and the long-term growth of The Buccaneer resort product, while protecting the historic and unique nature of the resort.’-Ms. Elizabeth Armstrong
With The Buccaneer easily accessible to the millions of Wyndham Hotels & Resorts guests, we hope a whole new generation of visitors will be introduced to the resort as well as the destination of St. Croix. The transition to the Trademark Collection by Wyndham brand will be completed over the next few months. Congratulations to the Armstrong’s and The Buccaneer Hotel family on this exciting new venture, and good luck during this time of transition.
-Jennie Ogden, Editor
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