Skip to content

Sonya Ltd. is Celebrating 60 Years

St. Croix has been HOOKED on Sonya’s island jewelry since the doors opened in 1964 and they started producing handwrought “fine island jewelry” here on St. Croix, most notably the original St. Croix Hook bracelet. Now it’s time to celebrate, as 2024 marks the 60th anniversary of Sonya Ltd! Sonya Hough herself is the designer of the original St. Croix Hook. Since the business was founded, Sonya, her talented team, and her successors have created many unique designs inspired by the island of St. Croix, its unique lifestyle, its people, its culture, and even the hurricanes that shape the island. But, you can’t think about Sonya’s without thinking about the iconic St. Croix Hook.

Sonya’s in 1964 | Sonya’s 50th Anniversary in 2014 | Sonya’s today, celebrating 60 years in business

Sonya Hough and her husband, David, owned and operated The Corner Store, where Sonya’s Fine Island Jewelry was born and continued as a family business for over 50 years, with daughters Diana and Pam managing production and operations as the business continued to grow. When Sonya was ready for retirement, Sonya Ltd. was purchased by two long-time St. Croix residents, and they continue to deliver the same level of service and high quality products that customers have come to expect from Sonya’s. In addition to the flagship St. Croix Hook, the staff at Sonya’s is continuing to create new designs and collections. They even made a splash globally after being showcased at Paris Fashion Week in 2023!

As for the St. Croix Hook itself, it has become more than an accessory. The beloved bracelet is a way to show your love to someone or to yourself, and to show the world you love St. Croix. If you’re not familiar with the design, the St. Croix Hook, sometimes called a Crucian Hook, is a band style bracelet with a horseshoe-shaped clasp (or ‘hook’) that is recognized as a symbol of love here on St. Croix. If the hook is worn opening towards your heart, it symbolizes that your heart is taken. If the hook is worn opening away from your heart, it symbolizes that your heart is still available to find true love.

Having been around for 60 years now, you’ll find the St. Croix Hook, and many of the other hook style bracelets, stacked on the wrists of residents and visitors alike. You’ll see everyone from infants to seniors, all shapes and sizes, and all walks of life wearing them. They have become an unofficial symbol of time spent on St. Croix, and a shared love for the island. You’ll run into people all around the world wearing them and feel like you share a secret connection. In fact, I have personally run into random people as far away as Egypt, and a small town in the mountains of Arizona, wearing their St. Croix Hooks.

If you don’t have one (or dozens) of the unique works of art yet, you can shop all of the Sonya Ltd. collections on their website. They don’t just make bracelets! You’ll find rings, earrings, pendants, anklets, cuff links, and more in gold and silver. Or, if you’re lucky enough to be on St. Croix you can shop for your own St. Croix Hook and many other designs at the iconic Sonya’s retail shop in Christiansted, still located at 1 Company Street, across from the Steeple Building.

Congratulations to everyone who has made Sonya Ltd. such an iconic part of the St. Croix experience over the past 60 years – from the founders to the designers, jewelers, owners, administrative staff, and sales staff that embody the Sonya’s brand we’ve all come to know and love. And a HUGE shoutout to everyone who wears a St. Croix Hook and takes a piece of the island with you, representing St. Croix everywhere you go. Cheers to another 60 years of Sonya’s!

-Jennie Ogden, Editor

Editor’s Note: If you’re wondering where Sonya is now, she has retired to Florida where continues to be creative and look for her next big thing. According to an article written in 2021 for The Mayflower, Sonya says: “I always want to explore new kinds of art. Inspiration comes from learning to see things in a new light — finding that special ‘eye candy’ you can’t look away from.”


Sonya Ltd.

Home of the Original St. Croix Hook Bracelet! Often imitated, never duplicated. For over 40 years, Sonya’s has offered fine hand-wrought jewelry. This is the home of the best selling original hook bracelet, plus many other unique designs. All jewelry in the store is custom made in sterling, 14 Karat and 18 Karat Gold in…

(877) SONYA-VI | (340) 773-8924


Read More
Learn More


Do More