Exciting things are happening as the next generation begins to renovate historic places, design their own lifestyle brands, acquire popular tour companies that have been around for decades, and more. On the surface, St. Croix is the same quaint Caribbean island we have all come to know and love. Quiet stretches of sandy beach, world-class scuba diving, a rich blend of cultural heritage, historic architecture, diverse landscapes, and friendly people. But, with this new generation comes new technology, new ideas, a focus on sustainability, a new eye for design, and a drive to show the world what St. Croix has to offer!