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An Even Better Coldwell Banker

Coldwell Banker St. Croix Realty has a reputation for excellence in real estate. They are ambassadors for the island and experts in the local real estate market. What you may not know is that they were recently acquired by the Schmidt Family of Companies. While they may now be part of a large real estate franchise, they are still the local brokers you know and trust. Plus, Coldwell Banker St. Croix Realty now has the backing to better promote the island of St. Croix, as well as the ability to offer an even more exceptional client experience.

Coldwell Banker St. Croix Realty is the largest real estate firm on St. Croix. With 32 agents and 100+ years of combined real estate experience, they represent over 45% of all closed sales for 2019 YTD and more than 33% of all listings. In early 2018, they were bought by the Schmidt Family of Companies. The Schmidt Family of Companies is a fifth generation, full-service brokerage firm founded in 1927 that has expanded to offices in not only St. Croix but Ohio, Michigan and Florida.  The Schmidt Family of Companies is the largest Coldwell Banker franchise based on the number of offices, with 80 offices, 1,700 agents, 18,259 transactions in 2018 and $3.3 billion in sales for 2018.  Most importantly in my opinion, H.F. Schmidt Real Estate (as the firm was originally known), was based on the principles of honesty, integrity, and an unwavering commitment to outstanding service. 

What does this acquisition mean for our local Coldwell Banker St. Croix Realty? According to Bry Locher, Managing Broker: “Being part of the Schmidt family allows us the resources of a large company including having a marketing team of 12 people while still being the same firm that is hyper focused on being ambassadors for St. Croix and providing exceptional service to all of our clients and customers.” Bry accepted the position of Managing Broker of Coldwell Banker St. Croix Realty after it was purchased by the Schmidt Family of Companies. She started her career in real estate back in 2010 as a licensed assistant and worked her way up to Vice President of that firm.  She made the move to Coldwell Banker in 2017, and promptly fell in love with all that the company had to offer it’s clients, along with the chance to work with an amazing team full of experience that is so willing to help and support each other.  

Bry Locher, Managing Broker of Coldwell Banker St. Croix Realty

Like many residents of St. Croix, Bry was drawn to St. Croix by the clear water and swaying palm trees, and found that the island combines the diversity that she loved previously living in Washington DC, with a small town caring community. Bry grew up near Cleveland, Ohio and moved to the Washington DC area on September 11, 2001.  While she loved DC, she wanted to move further south.  After a chance visit to St. Croix with a friend that grew up here, and several more visits back, she decided to take the leap and moved here in 2008.  Since moving to St. Croix, Bry has expanded her family to include two beautiful daughters and a Crucian rescue dog. She loves working with people to find the same joy in living on St. Croix that she has discovered. You can learn more about the rest of the Coldwell Banker team on their website.

The team at Coldwell Banker St. Croix Realty

Even if you haven’t shopped for property here on St. Croix, you have probably seen the beautiful ‘St. Croix Realty’ magazine produced by Coldwell Banker that is distributed across the island. This coffee-table-worthy magazine showcases luxury real estate listings, and you may have even picked it up and flipped through it while dreaming about owning an island home with stunning Caribbean Sea views. Ready to make that dream a reality? Let the unmatched knowledge and experience of Coldwell Banker St. Croix Realty assist you in finding your luxury home, second home/condo, investment property, land to build your Caribbean dream home or a commercial real estate investment. They will assist through the offer process, negotiations, put you in touch with all the island experts you’ll need and assist you through all the details to and through closing. They will even introduce you to their island friends so you can feel at home quickly! Coldwell Banker will make your entire St. Croix real estate buying or selling process easy so it’s as stress-free as a day at the beach.

-Jennie Ogden, Editor


Coldwell Banker St. Croix Realty

A Leader in Listings and Sales on St. Croix! Let the unmatched knowledge and expertise of our Coldwell Banker St. Croix Realty agents guide you through completing your next home purchase right here in America’s Paradise. Our team’s expert and vast knowledge of the residential and commercial St. Croix market will help with easy navigation through your purchase process.  With…

Office Locations: Gallows Bay and Frederiksted
(340) 778-7000


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